OVERVIEW

VidaClass is a health startup that provides access to various health services through a marketplace business model.

After an in-depth analysis of the company's scenario, a complete communication plan was developed covering online presence, branding and user experience on the web app.

ROLE

As the cofounder of Interativ (Digital Agency) I used to wear many hats. This is the project where I definitively got over it. I built all the UX and frontend while leading digital planning and operations.

CHALLENGE

In search of perfecting its newly created brand, highlighting its services and improving its communication plan to talk to the public and partners, VidaClass had as its main needs to shield itself from the competition and publicize its products to potential users.

PROCESS

1. Defining personas

2. Userflows

3. Ideation

4. Wireframing

5. Prototyping

6. Frontend development

7. Hand-off to backend development

RESULTS

The simplified navigation helped Vidaclass achieve more user sign ups in less time. More than 5,000 qualified leads in 6 months and a consistent increase in traffic without an increase in funds.