OVERVIEW
To help Trinks in its goal of becoming the most used beauty services app in Brazil, the portal and mobile app were rebuilt from the ground with an experience totally dedicated to scheduling services.
CHALLENGE
The goal was to find deficiencies in the current product to improve it in order to make it more intuitive for the user, providing the best user experience in the market. Trinks were running an MVP for almost 2 years and many other players were getting into the market.
ROLE
I was hired as a senior ux/ui designer for this project.
PROCESS
1. Capture information from all stakeholders.
2. Define
3. Ideate
4. Protype
5. Test
6. Hand-off to devs
RESULTS
At the moment Trinks is the biggest marketplace of beauty services in Brazil with more than 700k B2C users and 50k B2B users. Since 2019 part of Stone Group, a payment processing services unicorn.
ACHIEVEMENTS:
• High positive impact on Stores feeback. From 3 to 4.9 stars on Apple store.
• Increase in positive users experience feedback: "It's much easier and more practical, you don't have to keep calling!".
• Acquired investment by the brazilian Unicorn Stone in 2019.
• More than 700.000 monthly visits.
• More than a million monthly appointments.
2016
