The 2023 Amazon All-Hands Meeting was a high-profile live stage event broadcasted worldwide. The project required strict adherence to Amazon's brand guidelines while delivering visually engaging content tailored for a custom LED stage setup.
Stage set up
Objectives
Develop layouts, icons, and imagery that align with Amazon's brand standards.
Create content suitable for a custom LED stage setup.
Support executive presentations with engaging yet non-disruptive visuals.
Challenges
Adhering to strict brand guidelines while maintaining creativity.
Designing for a custom LED stage setup, which introduced unique production variables.
Ensuring animations and visuals enhanced the storytelling without causing distractions.