Bespoke Jewelry Communication & Advertising
Miriam Kolesova
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Posted Jan 17, 2023
We had the honor to prepare a strategy and a marketing execution for our bespoke jewelry client. How did we manage its sustainable growth and supported the bra…
My team was responsible for kick-starting the communication of abandoned small business focusing on custom-made jewelry right before the Christmas season. Together with client, we needed to improve brand awareness and boost sales.
The Spark ✨
The client needed someone with touch for the detail in order to revamp the whole communication, support her with content creation, and improved the SEO of her website, as well as product descriptions. We managed to update everything within the first two weeks of cooperation so we could start promoting and communicating products right before the most significant sale season of the year.
The Stats 💯
Timeline: 3 months (and still ongoing)
Budget: 2000 € together with media budget
Deliverables:
• Monthly content for Instagram
• Product descriptions
• Website revamp - fixing broken links and photos, website logic
• Analytical tracking - setting up pixel and tags
• Creating Pinterest profile and product catalogues across social medias (Instagram, Pinterest)
Miriam really helped my brand and improved my followers stats as well as sales! 🚀 I was really amazed how well my shop started to get more sales and traffic!
Lucia Smolen
Client