Aesthetic clinic expanding their portfolio

For an aesthetic clinic based in Bratislava, Slovakia, I had the honor to strategize and drive marketing communication for a new type of service in this well-established clinic.

We were trying to indicate how going under the procedure will help women solve the issue and save money by permanent hair removal, rather than buying razors.

Driving brand awareness and lead generation through a set of traffic, reach and lead gen campaigns resulted in over 350% growth of leads acquired within a month after setting up the ads.

Interesting fact?

We realized, after initially setting up campaigns primarily for a female audience, we also had amazing feedback from male prospects - what led us to adjust creative concept too, and target also, male audience, that like to take care of their good look.