Meta Ads + Google Ads - Marketing Dashboard

A all-in-one dashboard to visualize campaign performance and identify areas of ad improvement by comparing different tools and clients.

This page provides a detailed overview of ad campaign performance across Google/YouTube and Facebook/Instagram, allowing for comprehensive monitoring and optimization.

Key metrics such as investment, cost per click (CPC), cost per thousand impressions (CPM), and click-through rate (CTR) are displayed, offering insights into the efficiency of each platform. The data reveals trends in spending and audience engagement, helping to identify where your ad dollars are most effective.

The conversion funnel highlights the journey from impressions to leads, providing a clear view of each platform’s performance. Additionally, the investment breakdown by platform ensures you can easily track budget allocation.

To offer more in-depth insights, this page displays a comprehensive view of Meta ad campaigns and detailed campaign performance.

It highlights key metrics per Campaign, AdGroup and Ad alongside gender and age demographics. With clear visualizations of daily trends in spending and lead generation, this tool helps optimize ad strategies for better ROI. Perfect for targeting improvements and understanding audience behavior.

The Google Ads page has a similar approach, but with focus on conversion.

The campaign summary provides a detailed breakdown of impressions, clicks, CPM, CTR, and leads, giving you clear insights into what drives results. The leads generated per day graph also allows for quick assessment of daily lead performance, aiding in strategy adjustments.