Strategic Launch of Foundational Learning Program
Lilly Hart
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Posted Feb 9, 2026
End-to-end strategy + launch execution for a foundational education program designed to support clarity-first onboarding within a multi-offer learning ecosystem
Led end-to-end strategy and launch execution for a new foundational learning program within a multi-offer care education ecosystem. The project focused on translating complex industry knowledge into a calm, clarity-first experience for early-stage and exploratory users, while intentionally protecting the positioning and value of higher-touch programs.
Scope included offer positioning, curriculum architecture, sales page copy, visual direction, live-event frameworks, onboarding flows, and backend automations. The program was designed to function as a standalone educational experience while also supporting sustainable growth across a broader portfolio of education products.
This launch required balancing accessibility with strategic restraint—ensuring new users gained meaningful context and confidence without overwhelming them or cannibalizing advanced offerings. The result was a scalable foundational program that strengthened the overall ecosystem rather than competing within it.
A strategic overview defining the purpose, scope, and boundaries of a new foundational education program. Built to clarify audience, outcomes, and intentional limitations — ensuring the offer supported early-stage users while protecting higher-tier programs within a multi-offer ecosystem.