Sofia Deer Art & Design

This project focused on designing a website to showcase and sell original artwork, stationery, stickers, and giclée prints. The site needed to serve as both an e-commerce platform and a portfolio, establishing an engaging online presence that reflects the brand’s artistic style and values.

Develop a website that effectively showcases the art business’s product lines, including stationery, stickers, and giclée prints.

Provide a seamless shopping experience with an intuitive design that highlights product quality and artistry.

Create a visually cohesive brand experience that reflects the style of the artist and implements their unique artistic story.

Optimize for both desktop and mobile to reach a wider audience.

Art enthusiasts, stationery lovers, and customers interested in unique, high-quality products.

An engaging layout that allowed the artwork to be the focal point of the site but also showed personality.

Emphasis on visual storytelling through curated product images, portfolio sections, and artistic descriptions.

Easy navigation with clear sections for each product category (Stationery, Stickers, Giclée Prints, Christmas Cards, etc.).

A color palette inspired by the artist’s works— lilac backgrounds and peach accents drawn from the artwork itself to keep a cohesive, friendly feel.

Typography should feel artistic yet simple: modern, sans-serif fonts that complement rather than overpower the visuals.

High-quality images of products, with close-up shots to highlight texture and detail.

Artistic touches throughout, like subtle, branded icons or background elements that reflect the artist’s style.

A smooth e-commerce experience, including simple navigation, easy-to-use cart functionality, and secure checkout.

Mobile-optimized design to provide a seamless experience across devices.

Potential blog section for updates, behind-the-scenes posts, and stories behind the artwork to deepen customer connection.

Platform: Preferably a user-friendly CMS (Squarespace) that allows easy updating and product management.

SEO & Marketing: Basic SEO setup for visibility, and integration with social media channels for cross-promotion.

Analytics: Google Analytics integration for tracking site performance and customer behavior.

Security: SSL certification and secure payment gateway integration to protect customer data.

Site Launch: September 2019

Redesign: July 2024