This project focused on designing unique, custom illustrations for Treeline Coffee's 2020-2021 coffee lineup. By integrating custom illustrations tailored to each variety’s name, the goal was to create a cohesive yet distinct visual identity for each coffee blend in the lineup.

Design visually distinctive logos that align with Treeline Coffee's brand and enhance each coffee variety's unique identity.

Use custom illustrations to tell a story for each coffee, engaging customers and reflecting Treeline Coffee’s commitment to quality and originality.

Ensure each design translates well on various label sizes and packaging formats.

Treeline Coffee’s customer base, which included individuals who appreciate artisanal branding and the outdoors.

Retail partners and distributors who seek visually appealing packaging that stands out on the shelf.

Each logo should visually echo the specific variety's name, using imagery that subtly tells its story (i.e., a Scrooge for "Bah-Hum-Bug Blend").

Illustrations should feel organic, artistic, and finely detailed to align with the craft coffee aesthetic.

Hand-drawn, detailed illustrations with clean lines, allowing the logos to be both eye-catching and easy to recognize.

Logos should be designed to be versatile for packaging and brand consistency across various formats.

Formats: Provide high-resolution vector files for scalability, as well as PNG and JPEG formats for digital use.

File Delivery: Organized files with each coffee variety’s logo labeled, including color and black-and-white options.

Project dates: October 16, 2020 - March 30, 2021