Promotional Video for BigThink
Natália Menin
Promotional Video for BigThink
This self-initiated project explores how BigThink’s editorial voice and documentary-style visual identity can be translated into a compelling promotional format for YouTube. The video was designed to combine brand-aligned storytelling, thoughtful pacing, and subtle text animation to create a piece that reflects BigThink’s educational content and visual style.
🎯 Challenges & Objectives
As a self-initiated concept, this video used stock footage while maintaining full alignment with BigThink’s established brand identity. The goal was to produce a high-quality promotional video suitable for YouTube, with key focus on brand consistency, clear storytelling, and carefully designed sound to support pacing and viewer engagement.
🎨 Creative & Technical Approach
Brand Consistency: Followed BigThink’s visual guidelines, including color palette, typography, pacing, and overall style.
Text Animation & Motion: Used subtle text animations to emphasize key messages without overpowering the footage.
Editing & Sound Design:
Selected and synchronized music to support pacing and tone.
Applied cohesive color correction to unify stock footage.
Used deliberate cuts and transitions to maintain clarity and flow.
Tools Used: Adobe Premiere Pro and After Effects.
🎥 Result & Takeaways
The final video delivers a polished, brand-aligned promotional asset that reflects BigThink’s documentary-style educational content. The project highlights the impact of strategic storytelling and text animation in short-form video, reinforces the importance of consistent visual and tonal identity, and demonstrates how sound design and pacing can enhance viewer engagement and the overall immersive experience on YouTube.
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Posted Nov 13, 2025
Created a promotional video for BigThink's YouTube channel, focusing on brand consistency and storytelling.
