Social Ads Campaign for Skinceuticals C E Ferulic
Natália Menin
Social Ads Campaign for Skinceuticals C E Ferulic
A visually engaging YouTube ad designed to showcase the antioxidant serum, highlighting its benefits and premium skincare positioning. Created using Adobe Premiere, After Effects, and Adobe Firefly.
🔍 Project Overview
A self-initiated creative piece designed to reimagine how C E Ferulic could be presented on YouTube.. The ad emphasizes the serum’s anti-aging and brightening benefits while maintaining a clean, sophisticated aesthetic in line with the brand’s premium identity. Custom product shots generated with Adobe Firefly allowed for visually striking compositions, enhancing storytelling and presentation for the YouTube format.
🎨 Creative Process
Concept & Storyboarding: Crafted a concise narrative highlighting the serum’s key benefits.
Custom Product Shots (Firefly): Generated photorealistic visuals to elevate the product presentation.
Product Close-Ups & Motion Graphics: Used subtle animations to emphasize textures, packaging, and key ingredients.
Music: Selected a cinematic track to complement the visuals and convey the brand’s refined identity.
Color Grading & Brand Consistency: Applied clean, bright grading to emphasize the premium feel and product clarity.
Accessibility: Added captions to ensure inclusivity and clarity for all viewers.
Tools Used: Adobe Premiere Pro, After Effects, and Adobe Firefly.
🎥 Conclusion & Takeaways
This YouTube ad concept for C E Ferulic delivers a refined, cinematic presentation that highlights the serum’s premium benefits and reinforces Skinceuticals’ brand identity. Developing this project allowed me to push the boundaries of product visualization using Firefly, refine motion design techniques, and strengthen my approach to pacing and storytelling for digital formats. The experience reinforced the importance of integrating brand-aligned aesthetics with immersive, audience-focused creative execution.
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Posted Nov 13, 2025
A visually engaging YouTube ad designed to showcase the antioxidant serum, highlighting its benefits and premium skincare positioning.
