🔍 Project Overview This campaign was designed to showcase Simple Organic as a values-driven brand. Rather than focusing on a specific product, the goal was to generate brand awareness and strengthen audience connection by communicating the company’s mission, philosophy, and core principles. Through thoughtful storytelling, carefully composed visuals, and subtle motion graphics and sound design, the ad delivers an authentic, aspirational experience that reflects the brand’s identity on Instagram.

🎥 Result & Takeaways The final Instagram ad delivers a values-driven, cohesive brand experience that resonates with Simple Organic’s audience. Through intentional storytelling, carefully crafted visuals, subtle motion design, and thoughtfully selected sound and music, the ad reinforces the brand’s identity and communicates its mission authentically. This project reinforced that short-form Instagram storytelling benefits from concise, emotionally engaging narratives, that maintaining consistent visual and tonal identity strengthens brand recognition, and that sound design can deepen audience connection and enhance the immersive quality of the brand message.