Instagram Brand Awareness Ad for Simple Organic
Natália Menin
Instagram Brand Awareness Ad for Simple Organic
A self-initiated Instagram ad developed to explore and strengthen Simple Organic’s brand presence while communicating its core values. The project emphasizes authentic storytelling, cohesive brand identity, and visually consistent aesthetics, reflecting the company’s commitment to sustainability, ethical practices, and holistic wellness. Executed using Adobe Premiere and After Effects.
🔍 Project Overview
This campaign was designed to showcase Simple Organic as a values-driven brand. Rather than focusing on a specific product, the goal was to generate brand awareness and strengthen audience connection by communicating the company’s mission, philosophy, and core principles. Through thoughtful storytelling, carefully composed visuals, and subtle motion graphics and sound design, the ad delivers an authentic, aspirational experience that reflects the brand’s identity on Instagram.
🎨 Creative Process
Concept & Storyboarding: Developed a narrative structure that communicates the brand’s values — sustainability, transparency, and holistic wellness — in a concise and authentic way.
Motion Graphics & Animation: Applied subtle transitions and text overlays to highlight key messages while maintaining visual harmony.
Sound Design & Music: Selected a calm, uplifting track to reinforce the brand’s soothing, natural tone and added subtle sound effects to enhance immersion.
Color Grading & Brand Consistency: Applied warm, organic tones to ensure a cohesive visual identity across all frames.
Accessibility: Added captions for clarity and inclusivity on social media.
Tools Used: Adobe Premiere Pro and After Effects.
🎥 Result & Takeaways
The final Instagram ad delivers a values-driven, cohesive brand experience that resonates with Simple Organic’s audience. Through intentional storytelling, carefully crafted visuals, subtle motion design, and thoughtfully selected sound and music, the ad reinforces the brand’s identity and communicates its mission authentically. This project reinforced that short-form Instagram storytelling benefits from concise, emotionally engaging narratives, that maintaining consistent visual and tonal identity strengthens brand recognition, and that sound design can deepen audience connection and enhance the immersive quality of the brand message.
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Posted Nov 13, 2025
Created an Instagram ad to strengthen Simple Organic’s brand presence while communicating its core values.
