A premium, sensory-driven video that captures the ritual of grinding and brewing Orfeu coffee at home, translating the brand’s philosophy, “the pursuit of the perfect bean”, into a sophisticated visual narrative. Scenes were generated using AI, while full editorial control, pacing, sound design, and final composition were crafted in Adobe Premiere to deliver a cohesive, immersive experience.

🔍 Project Overview This project aimed to bring the Café Orfeu experience to life in a home setting, creating a narrative that balances elegance, warmth, and the brand’s Brazilian identity. By combining AI-generated visuals with meticulous post-production, the video communicates both the sensory richness of the coffee and the brand’s dedication to authenticity and craftsmanship.

Brand-First Storytelling: Comprehensive study of Café Orfeu’s digital presence informed every creative decision, ensuring alignment with the brand’s identity, heritage, and premium positioning.

AI-Enhanced Visuals: scenes, including the one with Orfeu's coffee packaging, were created with AI, capturing textures, lighting, and detail with cinematic quality.

Full Editorial Craftsmanship: I designed pacing, transitions, color grading, and layered sound effects in Adobe Premiere, ensuring the story flows seamlessly and evokes the intended sensory and emotional response.

Atmospheric Elegance: Settings combine sophistication with subtle Brazilian nuances, creating a warm, inviting environment that resonates with connoisseurs.

Immersive Sound Design: Music and layered audio effects were chosen to bring the ritual to life, creating a sense of intimacy while highlighting the textures and rich universe of coffee

AI video and image generation for key scenes.

Adobe Premiere for full editorial control, pacing, sound, and color grading.

Audio layering for immersive, premium experience.

📈 Impact The final piece delivers a cinematic, premium interpretation of the Orfeu coffee at-home ritual, strengthening brand perception and engaging an audience who values craftsmanship, authenticity, and sensory sophistication.