Social Media Manager: @challengecsuc

Job Description:

• Taking photos at events and editing them in Lightroom to give the profile a professional feel.
• Putting together a brand kit that accurately represents the brand's mission and values.
• Managing Instagram, Facebook, and the website.
• Putting together the posting calendar as well as the strategy for each semester of Chico State's school year.
• Creating post graphics and templates in both Canva and InDesign/ Illustrator.
• Leading a team in creating a social media strategy and managing multiple profiles in a timely manner.

My Specific Contributions:

• Content Writing for the website
• Putting together templates for emails, captions, and training new social media managers for the team.
• Increased followership by 25%.
• Increased engagement by 120% in the course of a year.
• Took and edited a bunch of stock photos that are considered evergreen that can be reused as needed for posts without an event associated with them.



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