Social Media Manager: @challengecsuc

Taking photos at events and editing them in Lightroom to give the profile a professional feel.

Putting together a brand kit that accurately represents the brand's mission and values.

Managing Instagram, Facebook, and the website.

Putting together the posting calendar as well as the strategy for each semester of Chico State's school year.

Creating post graphics and templates in both Canva and InDesign/ Illustrator.

Leading a team in creating a social media strategy and managing multiple profiles in a timely manner.

My Specific Contributions:

Content Writing for the website

Putting together templates for emails, captions, and training new social media managers for the team.

Increased followership by 25%.

Increased engagement by 120% in the course of a year.

Took and edited a bunch of stock photos that are considered evergreen that can be reused as needed for posts without an event associated with them.

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