Webpage content strategy & copywriting for CareRentals. The company promises a modern room rental alternative for traveling nurses. The platform is ideal for those who prioritize the aesthetics of their space, and aren't comfortable turning to classified ads or relying on word-of-mouth to find lodging for their 3- and 6-month assignments. Spec project.
BRIEF:
Strategize content for the home page that drives people to explore our rental listings. Support key business goals by demonstrating our added value and reliability over competitors.
