Key Messaging & Brand Guide

Heather Gray

Brand Strategist
Copywriter
Brand support services for The Florist Next Door, a new solopreneur floral design studio. The brand needs an informal brand guide and key messaging to serve as a guide through initial launch.

BRIEF:

Create the messaging and tone for the initial launch and growth of my design businesses. Combine existing brand elements (font, colors) with the messaging into a guide to follow as my business gets up and running.
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