Strategized home page content that drives people to explore the rental listings. Supported key business goals by demonstrating added value and reliability over

Reimagined brand copy on high-impact pages with a friendly tone. Set the stage for new copy throughout a major website redesign.

Wrote for short- and long-form content across industries. Seamlessly integrated writing with existing client brand style guide.

Set messaging & tone, ensuring consistency during the brand's launch. Convey the owner's love of flowers and her skill as an experienced floral designer.