Pak Madina Realtors | Social Media Revamp
Abdul Hannan
Graphic Designer
Social Media Manager
Social Media Marketer
Buffer
Facebook Analytics
Instagram
Client Overview:
I collaborated with Pak Madina Realtors to boost their online presence through a comprehensive social media revamp. The project aimed to highlight their position as the leading real estate management company in Karachi, Pakistan.
Objective:
To enhance brand visibility, engage with the target audience, and promote luxury apartments and top-tier amenities offered by Pak Madina Realtors.
Deliverables:
Brand Positioning and Messaging:
Developed a compelling brand message and slogan: "Going above and beyond to find your next home."
Crafted an engaging introduction highlighting Pak Madina Realtors as the premier real estate management company in Karachi.
Social Media Profiles:
Redesigned and optimized social media profiles on Facebook, Instagram, TikTok, and LinkedIn.
Ensured consistency in branding and messaging across all platforms.
Content Strategy:
Developed a robust content strategy tailored to Pak Madina Realtors' target audience.
Scheduled and managed regular posts, including sales events, ongoing deals, bookings, quotes, newly launched property plans, event pictures, upcoming projects, and articles related to properties.
Samples:
Posts:
REELS:
Engagement Tactics:
Identified and joined relevant Facebook groups such as DHA / Clifton & DCK Properties Rent & Sale / Purchase and DHA & Clifton Community to increase engagement and reach.
Implemented a posting schedule of 3-4 posts per week and 3 reels per week to maintain consistent visibility and engagement.
Competitor Analysis:
Monitored competitors like HS Real Estate Pak to refine content strategies and stay competitive in the market.
Results:
Increased brand awareness and visibility among the target audience.
Enhanced engagement through strategic content and regular interaction with followers.
Positive feedback and satisfaction from the client regarding the outcomes of the revamp project.
Future Recommendations:
Continue to monitor social media metrics and adjust strategies based on performance analytics.
Explore opportunities for further expansion on emerging platforms or through additional engagement tactics.
Client Testimonial:
Working with Abdul Hannan on our social media revamp was a game-changer for Pak Madina Realtors. Their expertise and dedication significantly improved our online presence, leading to increased engagement and brand recognition. We look forward to continuing our collaboration.
