The MDH Collection, a medium-sized retail company, approached me to enhance their social media presence and engagement to boost brand awareness and drive sales.

Increase Brand Awareness: Grow follower base by 30% in 6 months.b

Enhance Engagement: Double average engagement rate across platforms.

Drive Sales: Increase website traffic from social media by 50%.

Research and Analysis

Conducted an audit of The MDH Collection existing social media profiles.

Analyzed competitor strategies and industry trends to identify gaps and opportunities.

Audience Persona Development

Created detailed audience personas based on demographic and psychographic data.

Used insights to tailor content and messaging effectively.

Content Strategy

Developed a content calendar aligned with The MDH Collection marketing objectives.

Focused on storytelling and visual content to resonate with target audiences.

Campaign Highlights

Campaign Name: "Spring into Savings"

Objective: Promote seasonal products and increase sales.

Tactics: Ran a series of themed posts, giveaways.

Results: Achieved a 25% increase in product sales directly attributed to social media.

Campaign Name: "Behind the Scenes"

Objective: Humanize the brand and build customer trust.

Tactics: Shared behind-the-scenes content, employee spotlights, and customer testimonials.

Results: Boosted engagement by 40% with positive sentiment among followers.

Implemented proactive community management strategies to respond to inquiries and feedback promptly.

Fostered a sense of community through interactive posts and user-generated content campaigns.

Analytics and Reporting

Monitored key metrics using tools like Google Analytics and social media analytics platforms.

Provided monthly reports showcasing progress towards goals and actionable insights for optimization.

Follower Growth: Exceeded goal with a 35% increase in follower base.

Engagement: Doubled average engagement rate across platforms.

Website Traffic: Surpassed target with a 60% increase in traffic from social media.

Through a data-driven approach and creative campaigns, The MDH Collection social media presence was revitalized, achieving significant growth in brand awareness, engagement, and sales.