Boosted The MDH Collection Engagement with Custom Reels
Abdul Hannan
Overview:
The MDH Collection, a medium-sized retail company, approached me to enhance their social media presence and engagement to boost brand awareness and drive sales.
Goals:
Increase Brand Awareness: Grow follower base by 30% in 6 months.b
Enhance Engagement: Double average engagement rate across platforms.
Drive Sales: Increase website traffic from social media by 50%.
Strategy:
Research and Analysis
Conducted an audit of The MDH Collection existing social media profiles.
Analyzed competitor strategies and industry trends to identify gaps and opportunities.
Audience Persona Development
Created detailed audience personas based on demographic and psychographic data.
Used insights to tailor content and messaging effectively.
Content Strategy
Developed a content calendar aligned with The MDH Collection marketing objectives.
Focused on storytelling and visual content to resonate with target audiences.
Campaign Highlights
Campaign Name: "Spring into Savings"
Objective: Promote seasonal products and increase sales.
Tactics: Ran a series of themed posts, giveaways.
Results: Achieved a 25% increase in product sales directly attributed to social media.
Campaign Name: "Behind the Scenes"
Objective: Humanize the brand and build customer trust.
Tactics: Shared behind-the-scenes content, employee spotlights, and customer testimonials.
Results: Boosted engagement by 40% with positive sentiment among followers.
Community Management
Implemented proactive community management strategies to respond to inquiries and feedback promptly.
Fostered a sense of community through interactive posts and user-generated content campaigns.
Analytics and Reporting
Monitored key metrics using tools like Google Analytics and social media analytics platforms.
Provided monthly reports showcasing progress towards goals and actionable insights for optimization.
Results:
Follower Growth: Exceeded goal with a 35% increase in follower base.
Engagement: Doubled average engagement rate across platforms.
Website Traffic: Surpassed target with a 60% increase in traffic from social media.
Conclusion:
Through a data-driven approach and creative campaigns, The MDH Collection social media presence was revitalized, achieving significant growth in brand awareness, engagement, and sales.
Like this project
Posted Jul 10, 2024
The MDH Collection Launced a stylish, everyday clothing brand targeting fashion-conscious individuals through strategic marketing and compelling brand identity.
