📍 Thailand

Siam Rehab is a residential addiction recovery programme based in Thailand. Their website had been built and maintained by the founders using Elementor — it had grown without structure, broke frequently, and gave prospective clients and their families no clear picture of what the programme offered or how to apply.

The site had no information hierarchy. Programme pages had been built by duplicating existing pages rather than from templates, so nothing was consistent. The admission form was a single long-form page that presented every question at once, with no logic to guide or screen applicants. The photography was outdated and poorly captured for a facility asking people to commit to residential treatment in a foreign country, the visuals were actively undermining trust rather than building it.

I audited the existing site, redesigned the information architecture across 26+ pages, and established a design system in Figma before any screens were produced. The admission form was rebuilt as a multi-step flow to reduce cognitive load and screen for intent. I photographed on-site at the facility 700+ images directed to a specific brief: professional without luxury. Development was handled by Matthew Nunn using Bricks Builder, paced over three months to preserve the site's existing SEO structure.

+108% increase in monthly admission form submissions post-launch

Enquiries now coming from 40+ countries

Direct client feedback that the application process was easier and less confusing

Designed: Cake Kunyakorn (Brand & Web Designer) Developed: Matt Nunn (Developer) ​​​​​​​ Work with us: ☎️  BOOK A CALL