OSLabs runs under Codesmith, the coding bootcamp, and needed a brand identity built from scratch. There was no existing visual system, just a mission and a growing community of developers and open-source contributors who needed something to rally around. I was brought in to design the whole identity end to end.

The brand had to live in two worlds at once. On one side, OSLabs is deeply technical and a home for engineers shipping real tools, the kind of place that needs to feel credible in a GitHub README. On the other, it's a nonprofit community trying to bring in sponsors, new contributors, and bootcamp graduates who don't yet think of themselves as "open source people."

It also had to work across a lot of touchpoints from day one: social, event promo, web, print.  And it had to be usable by non-designers inside the org, so the system needed to be flexible enough that the team could stay consistent without needing a designer in the room every time.

The logomark fuses the letters O and S into two overlapping circular forms with a deliberate gap, a small nod to the idea of open source itself. For the palette I went with deep purples and magentas, partly to step away from the blue-and-green corner that most developer brands seem to live in, and partly because it still feels grounded and technical without being predictable.

From there I built out the full system: brand guidelines, social templates, event graphics, print and merch artwork, all designed to be reusable. The goal was a kit the team could pick up and run with on their own, without losing the thread.

Designed: Cake Kunyakorn (Brand & Web Designer) Work with me: ☎️  BOOK A CALL