Inura: AI-Powered Astrology Mobile App Design
Anton Zalis
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Posted Jan 28, 2026
Designed and built end-to-end, Inura scaled to 400K users and nearly 2M AI conversations, delivering a smooth, immersive experience powered by robust AI set-up.
Inura
Mobile App · AI-Powered Astrology Experience
The Vision
Inura was designed as a modern gateway into astrology, introspection, and self-discovery. The goal was to create an experience that feels mystical yet grounded, personal yet scalable—something that users return to daily not out of habit, but curiosity.
Rather than overwhelming users with dense astrological data, Inura focuses on clarity, emotion, and guidance, turning ancient systems into something intuitive and deeply personal.
The Challenge
Astrology apps often fall into one of two extremes: overly complex or overly superficial. Inura needed to balance depth with accessibility while maintaining a premium, calming atmosphere across every interaction.
At the same time, the app had to support multiple features—daily content, charts, AI chat, dream interpretation, and compatibility—without feeling fragmented or cluttered.
Our Approach
We treated Inura as a living system rather than a collection of features.
The design language centers around softness, space, and rhythm. Dark cosmic gradients, subtle motion, and glowing accents create an immersive atmosphere without distracting from content. Each section is designed to feel purposeful and emotionally distinct, while remaining part of a cohesive whole.
AI plays a supporting role rather than dominating the experience. It enhances interpretation, explains meaning, and responds conversationally—always in a tone that feels calm, thoughtful, and human.
Daily Horoscope
Personalized daily insights that adapt to the user’s astrological profile and current cosmic conditions.
Natal Chart
A visually rich, interactive chart paired with clear explanations that translate complex placements into meaningful guidance.
Totem Animal
A symbolic reflection feature that connects users with archetypal traits and strengths through beautifully illustrated companions.
AI Chat
A conversational interface that allows users to ask questions and receive reflective, context-aware responses in real time.
Dream Book
A guided space for logging dreams and receiving interpretations that help users decode recurring themes and emotions.
Compatibility
A relationship-focused experience that explores dynamics, strengths, and challenges through astrological alignment.
Mobile Experience
Inura was designed mobile-first, with one-hand usability, smooth transitions, and lightweight animations. Navigation is intentionally minimal, allowing users to move between features without breaking immersion.
Each screen is designed to feel calm, personal, and inviting—encouraging users to slow down rather than rush through content.
The Result
Inura launched as a polished, emotionally resonant mobile app that blends AI, astrology, and thoughtful design into a cohesive experience. It supports daily engagement while remaining flexible enough to grow with new content, features, and interpretations over time.
The final product feels less like an app and more like a quiet moment of reflection—something users carry with them, not just open.