Increasing Foot Traffic for a Local Business

issam chakli

Growth Marketer

Marketing Analytics Specialist

Marketing Strategist

Google Ads

Google Analytics

Advertising

Client Overview

Industry: Local Fitness Studio

Challenge: The studio was struggling to fill classes despite having a strong reputation in the community. Their existing Google Ads campaigns were poorly optimized, targeting broad audiences, and generating irrelevant clicks.

Solutions Implemented

Campaign Restructuring:

Shifted from broad match to geo-targeted campaigns focusing on a 10-mile radius.

Added location-based keywords such as “fitness studio near me” and “yoga classes in [city].”

Ad Copy Optimization:

Created compelling, localized ad copy emphasizing promotions like “First Class Free” and testimonials from local members.

Call-Only Ads:

Introduced call-only campaigns to drive immediate bookings for classes.

Google My Business Integration:

Linked ads to the client’s GMB profile to showcase reviews, hours, and directions.

Results

CTR: Improved by 42% within 30 days.

Leads: Increased class sign-ups by 60% in two months.

Cost per Lead (CPL): Reduced from $20 to $12 by focusing on high-intent, local searches.

Takeaway By targeting local audiences with tailored keywords and leveraging location-based features, small businesses can see a significant boost in foot traffic and conversions.

Like this project