Driving Sales for an E-Commerce Business
Client Overview
Industry: E-Commerce (Home Decor Store)
Challenge: The store had a low conversion rate despite high website traffic driven by Google Shopping Ads. Customers were abandoning carts, and ROAS was below 2x.
Solutions Implemented
Google Shopping Optimization:
Improved product feed by adding high-quality images, detailed descriptions, and competitive pricing.
Used custom labels to segment products by price range and popularity for more targeted bidding.
Dynamic Remarketing:
Launched dynamic display ads showcasing products customers viewed but didn’t purchase.
A/B Testing:
Tested multiple ad creatives and CTAs, such as “Limited Time Free Shipping” vs. “10% Off Your First Purchase.”
Cart Abandonment Emails:
Coordinated with the client to set up automated emails reminding users to complete their purchase with an additional 10% discount.
Results
Conversion Rate: Increased from 1.8% to 3.5% within 60 days.
ROAS: Improved from 1.8x to 4.2x after optimizing Shopping Ads.
Abandoned Cart Recovery: Recovered 20% of abandoned carts through dynamic ads and email follow-ups.
Takeaway
Optimizing product feeds and leveraging remarketing strategies can transform high traffic into consistent sales for e-commerce businesses.
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Posted Jan 22, 2025
Doubled e-commerce ROAS to 4.2x, raised conversion rates by 94%, and recovered 20% of carts with optimized ads and email follow-ups.
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