The Challenge: The client needed a hero banner that could instantly communicate the value of their paint scent additives: making a room feel fresh with minimal effort.

Visual Metaphor: I selected a panoramic mountain range background to evoke feelings of "fresh air" and "purity," aligning with the product's function.

Product Hierarchy: Grouped the various scents (Citrus, Clean & Crisp, etc.) to show variety while keeping the "Clean & Crisp" flagship scent front and center.

Typography: Used a modern sans-serif typeface with varied weights to create a clear visual hierarchy, ensuring the "Ounce of Effort" USP (Unique Selling Proposition) was the first thing a viewer read.

Trust Signals: Integrated the "360° Odor Control" badge seamlessly into the layout to build consumer confidence without cluttering the design.

The Result: A professional, cohesive banner that translates a functional hardware product into a lifestyle-oriented home improvement essential.