Project Overview Designed a series of high-performance email templates for various retail sectors, including Home Decor and Pet Supplies. The focus was on creating a "mobile-first" inbox experience that balances storytelling with direct-response marketing.

The Challenge The average user spends less than 8 seconds on an email. The challenge was to create a visual hierarchy that guides the eye instantly to the "Hero Offer" while maintaining brand aesthetics across different screen sizes and email clients (Gmail, Outlook, Apple Mail).

Inverted Pyramid Model: I utilized the "Inverted Pyramid" layout—leading with a bold hero image, followed by concise value-driven copy, and ending with a high-contrast CTA button.

Dynamic Grid Systems: Implemented a responsive 1-column layout for mobile users to ensure buttons are "thumb-friendly" and images load perfectly without horizontal scrolling.

Lifestyle Integration: Instead of just product shots, I integrated lifestyle photography to create an emotional connection, specifically for the Home Decor and Pet niches.

Conversion Optimization: Strategically placed "Secondary CTAs" (like 'Shop New Arrivals' or 'Check Sale') to capture users who aren't ready for the primary offer but want to browse.

Created a reusable and scalable template system that reduced the brand's campaign production time.

Improved visual clarity, leading to a more professional brand presence in the customer's inbox.

Delivered "Dark Mode" optimized assets to ensure readability for all user preferences.

Figma (Layout & UI Design)

Adobe Photoshop (Image Optimization)

Canva (For client-side editable elements)