When Prezi launched its AI

When Prezi launched its AI features, the challenge wasn't designing for AI — it was making a new technology feel human instead of intimidating. I developed the visual system that carried that message across video, email campaigns, product templates, and launch assets, prioritizing real people over abstract AI iconography to keep the message approachable without losing credibility. The system held up well enough that the resulting templates became some of the best examples produced by real users.