MarketMuse
Jarrod Zimmerman
MarketMuse uses AI to measure content quality by analyzing thousands of articles on a topic to help identify opportunities that improve a site's potential rank for search terms. It's an enormously complicated process behind the scenes. But the challenge – and my primary focus as the sole marketing and product designer – was to make it feel effortless yet meaningful for SEOs, Content Strategists, Editors, and Marketers.
In my two years with MarketMuse, we went through many iterations, of both the marketing site and product, culminating in the initial exploration of a brand-new product built from the ground up. With the help of the remarkably talented team, I created the first mockups (below) for the now-released MarketMuse Suite. These were used to secure a round of funding and to fuel the internal discussions of the next phase of MarketMuse.
Not only is Jarrod a senior designer for web and UI, he's also a front-end developer and helps with product management, including translating problems into tasks clearly and concisely for team members. He works well remotely, communicates well with the team and is a self-starter: he sees what needs to be done to meet goals and can find solutions without needing explicit instructions. — Aki Balogh, Co-Founder, former CEO, and Board Member of MarketMuse
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Posted Sep 2, 2023
As the sole designer of AI content strategy startup MarketMuse in their early years, I focused on web design and initial product design for MarketMuse Suite.
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