Introducing CO - the Collective Constraints project. Through engaging with Jakarta's high-income millennial families, I'm unlocking the driving forces behind their buying behavior by giving them options. Using a two-part survey, participants set unique constraints, offering me invaluable insights into their decision-making processes. I then transform the results into a visually compelling design system 🙌🏻
My passion project also delivers a range of creative assets to showcase my research findings. These include three infographic posters, a data visualization poster, a symbol book, three pattern books, and a folded poster/flyer - each designed to communicate the key insights of my research in a unique, interesting, and easy-to-digest way ✌🏻
a poster which can be folded into a standing flyer
folded version
a series of infographic poster based on the survey result
a data visualisation poster based on the survey result
Introducing a 220-page book featuring 50 participants' unique symbols, each created using a 7-step design system that produced distinct results
A book showcasing pride levels & behaviors of participants through unique one-of-a-kind patterns, based on their degree of influence. Complexity varies based on their pride level compared to the average.
A book showcasing greed levels & behaviour of participants through unique one-of-a-kind patterns, based on their degree on influence. Complexity varies based on their greed lever compared to the average.
A book showcasing gluttony levels & behaviour of participants through unique one-of-a-kind patterns, based on their degree of influence. Complexity varies based on their gluttony level compared to the average.
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Co. is short for Collective Constraints, a design project that aims to explore millennials' buying motives and behaviors by providing different options.
