Dekornata Branding 🌟
eve san
Design Type:
Dekornata is the ultimate online destination for all things crafted with love! 👀
Company Background:
Dekornata is the ultimate online destination for home & decor products crafted with love! With a passion for design, technology, and a human touch in every product, Dekornata takes pride in offering high-quality products to its valued customers while also taking care of their talented craftsmen who work relentlessly to create the perfect products 🌟
Ideal Target Audience:
Millenials
Challenge:
A home décor company wanted to break free from the muted tones dominating the market and establish a brand identity that resonated directly with their millennial audience.
Solution:
To signal a fresh start, the company underwent a rebranding, adopting the name Dekornata, a catchy and memorable brand name that perfectly reflects their focus on décor and organization.
Next, we crafted an energetic logo featuring a vibrant mix of yellow, white, and blue, complemented by captivating geometric shapes. This bold and dynamic logo instantly sets the brand apart from its competitors' muted palettes.
Collaborating with a talented photographer, we captured clean and modern product shots, utilizing beautiful lighting and shadows to perfectly showcase the brand's aesthetic. The vibrant colors of the new identity took center stage, creating an unforgettable visual impact that competitors couldn't easily replicate.
Impact:
Dekornata's revitalized branding successfully transformed them into a unique and memorable brand that millennials couldn't ignore. The vibrant color scheme and modern aesthetic captured their attention, positioning Dekornata as a fresh and exciting player in the home décor market. The social media branding and monthly content effectively resulted in 10.5x more followers (from 5,000 to 52,500 followers) in 3 years.
Logo Concept/Ideas:
