Doubling Online Sales with an Irish Specialty Coffee Brand
Robert Palmer
I’m not sure our business would have come through the pandemic as strong as it did if it wasn’t for Rob’s consistent and effective work on our website and online shop.
- Ferg Brown, Founder and Head Roaster
Roasted Brown doubled their online sales in 3 months by valuing how their customers valued and experienced their choices.
As buying coffee is a sensory experience I focused on developing product content that highlighted taste notes while also educating customers about coffee from this brand's position as one of the top specialty coffee roasters in the country.
RB Site before project with a 2.1% conversion rate
RB after project with an average monthly conversion rate of 8.4%
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Posted Apr 26, 2022
Roasted Brown doubled their online sales in 3 months by valuing how their customers valued and experienced their choices.
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