Creating Value for a Boutique Travel Brand During a Pandemic
Robert Palmer
Travel Accessories were a hard sell during 2020 and 2021. Using story is a meaningful way get your customers engaged when all they can do is daydream.
With travel case company Take Monday our focus was on developing the site structure through storytelling, as well as developing new options to explore and engage with the brand.
The Take Monday site before our project together:
Functional but lacks oomph.
And after our work together. Notice the imagery and copy used to create hooks.
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Posted May 3, 2022
Travel Accessories were a hard sell during 2020 and 2021. Using story is a meaningful way get your customers engaged when all they can do is daydream.
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