ANDREA PASCUAL Fashion Brand

Luxury Leather Goods, Accessories, and Outerwear

Toronto, Canada

Brand Identity

Logo Design

Website Design

Copywriting

Content Strategy

Social Media Strategy + Design

Marketing Collateral

Email Marketing

Accessories, Handbags, and Outerwear Design

ANDREA PASCUAL is a unisex fashion brand for cultural disruptors. Headquartered in Toronto, Canada, it is led by designer and owner, Andrea Pascual.

In 2020, Andrea started a new chapter in her fashion brand that called for a new visual identity.

The new brand identity would be applied to all branded collateral, as well as all new fashion designs, particularly the brand's FW2022 unisex capsule collection, FROM TIME.

Start with brand strategy to understand the brand's audience, core values, brand positioning, brand voice, and brand personality.

Design a visual identity that's founded on the brand foundations. For example, the brand's "Santa Maria" emblem is an illustrative symbol of the faces of Andrea's mom and aunt (they're twins). Since ANDREA PASCUAL values family and its diverse roots, what better way to encapsulate family in the brand's visual identity than by incorporating a visual symbol of the designer's family into it!

A new visual identity also included an updated colour palette, including off-black, white, mint, and orange.

Campaign creative direction included textures and symbols from an immigrant household to further symbolize the designer's upbringing. Campaign photos are also shot in film to symbolize a call to family history.

A distinct, recognizable fashion brand identity that was applied to website, marketing collateral, social media, email marketing, packaging, and fashion design.

The brand identity is strategic and versatile; it can be used in all brand applications as the brand grows.