Brand Identity Design: Resume By Nico

Client Resume By Nico

Discipline Resume writing and personal branding

Location Rhode Island, USA --

The Brand Led by Nicole Steen, Resume By Nico is a resume writing and personal branding service for Creatives, career changers, and bold peeps. The brand has been in business for eleven years, and has a solid track record. They're the best in the biz.

The Problem Resume By Nico outgrew their brand. It was time for new messaging and a new visual identity. Nicole spent 18 months mulling over Pinterest moodboards, branding concepts, and colour palettes. Enough was enough, so she called in my help.

The Solution A brand strategy process to give Resume By Nico clarity and direction. Brand goals. Core values. A clear mission and vision. Brand voice. Brand attributes.

A solid, aligned, brand strategy to inform the brand’s new visual identity:

An unlikely colour palette to reflect the brand’s magic.

A strong, editorial header font to show intellect and authority.

A wordmark with sharp serifs and pen flourishes. (Nicole is writing your resume with her energy and her pen.)

An icon of Cola, the brand’s angel dog. Why? Because Cola is integral to the brand’s story and is the perfect and ONLY symbol for the brand.