Multi-Brand Social Media & Content Campaigns
Raquel Muñoz
Client: Gus Marketing – NYC
Role: Social Media Strategy, Content Creation & Editing, Workflow Optimization
About the brand:
Gus Marketing is a New York–based agency specializing in social media strategy and content creation for restaurants, helping hospitality brands grow their online presence and attract more customers.
✨ Goals and Vision:
My goal was to help elevate the agency’s content output for their restaurant clients by planning strategic shoots, creating high-quality visuals, and optimizing internal workflows to make the creative process smoother and more efficient.
✨ Process:
Social Media & Content Creation
Planned and directed content shoots to align with each client’s brand identity and campaign goals
Edited the majority of content to ensure consistency and quality before publishing ( 100+ pieces of short-form content. Reels/TikToks)
Built content calendars and tailored posting strategies across multiple restaurant clients
Wrote engaging captions designed to boost interaction and drive conversions
Monitored social media metrics to refine strategies and maximize results
Workflow Optimization
Customized the agency’s Notion workspace for:
Task tracking
Asset management
Client approvals
Improved collaboration between the creative and strategy teams
⚡️ Metrics & Featured Videos
During this project, I managed 6 different accounts across hospitality (Latin restaurants) and retail (a men’s store). To keep this showcase focused, I’ve highlighted 4 of the top-performing accounts, featuring some of the best-performing content and campaign results.
Account: Stancia – Peruvian Restaurant
🎯 Goals:
Promote weekend Latin music events
Highlight seasonal products (summer cooler box)
Grow overall brand visibility on Instagram
📊 Results:
Event Promo Reel: 54K organic views, boosted event attendance by 40%
Cooler Box Campaign: 31K views, strong engagement during summer launch
Regular Content Posts: 1.5K–7K views per video, consistently maintaining engagement
Profile Growth:
Account views increased 135.8% (+44,494 views)
Total account views reached ~65K (up from 20.5K at the start)
Engagement: +65% over the same perio
🎥 Featured Video:
Weekend Latin Music:
Summer Cooler Box:
Account: Blend – Restaurant/Franchise
🎯 Goals:
Promote bottomless brunch events
Boost takeout orders during summer campaign
Maintain consistent engagement across all franchise locations
📊 Results (Last 3 Months of Management):
Bottomless Brunch Campaign: 9,930 views
Takeout Summer Campaign: 21.4K views
Regular Content Posts: 2K–7K views per video
Profile Growth:
Account views increased from 28.9K → 234,404 total views
73.7% of views came from Reels
Strong engagement maintained across franchise content
🎥 Featured Videos:
Bottomless brunch:
Summer Campaign :
Account: New York Bakery Cafe – Greek Bakery, Astoria
🎯 Goals:
Highlight signature Greek pastries
Showcase staff favorites to create a personal connection
Grow awareness of the bakery locally on Instagram
📊 Results (Last 3 Months of Management):
Video 1 – Staff Favorites: 5,325 views
Video 2 – Baklava Feature: 2,691 views
Profile Growth:
1,940 followers
45,121 total views
69.4% of views came from Reels
🎥 Featured Videos:
Staff Favorites :
Baklava :
🌟 Conclusion
💼 Managed multiple accounts while collaborating with agency teams
🗣 Communicated directly with clients to coordinate launches, events, and campaigns
📈 Stayed on top of social media trends and optimized content strategies
🎨 Balanced creativity and strategy to deliver measurable results across all brands
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Posted Sep 23, 2025
Managed social media for multiple brands, creating engaging content, coordinating with clients, and boosting reach and engagement through strategic campaigns.
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Timeline
Feb 1, 2025 - Jul 28, 2025
