Pinta was a skincare business focused on introducing premium, high-quality skincare brands from the US and South Korea to the Costa Rican market, aiming to educate customers on the benefits of using effective and trustworthy products.

At Pinta, I managed and executed the social media strategy for both Instagram and TikTok, successfully introducing new skincare brands to the Costa Rican market through authentic, relatable content. I also created copy and designed graphics for every post, and managed Instagram ad campaigns to boost brand visibility and engagement.

Focused on “selling without selling”, crafting content that felt like advice from a trusted friend or older sister.

Combined authentic storytelling with educational campaigns to highlight the importance of high-quality skincare.

Created all copy and graphics for Instagram and TikTok posts, ensuring visual and verbal consistency with the brand’s tone.

Managed Instagram ads, optimizing campaigns for increased reach, engagement, and conversions.

Built a loyal customer base and a vibrant community on both Instagram and TikTok.

Increased customer retention and developed an engaged, active following.

Leveraged Instagram ads to drive higher brand awareness and boost sales conversions.

Positioned Pinta as a trusted, go-to brand for skincare advice and premium products in the Costa Rican market.

Created a highly engaged audience across both platforms.

Achieved consistent sales and long-term loyalty through a combination of organic content and paid advertising.

Video:

I created a compelling video demonstrating the importance of using a quality heat protectant for hair. In the video, I soaked a cotton ball in the heat protectant and then used a candle to ignite it, visually showcasing how the product effectively shields hair from heat damage. I provided a detailed explanation of why the protectant works, which resonated with viewers and drove significant sales. This engaging and educational content successfully highlighted the product’s benefits and significantly increased its popularity.

Posts:

I designed a graphic using Illustrator to explain the "sandwich method" in skincare. The graphic featured a visual of a sandwich to illustrate the ideal sequence for an effective skincare routine. Each layer of the sandwich represented a step in the routine, making it easy for viewers to understand and follow. I crafted the accompanying copy to clearly describe each step, which contributed to the graphic’s effectiveness. This general, educational content boosted sales across various products and brands by providing valuable skincare insights in an engaging format.

✨ You can see more of my work for Pinta here: Tiktok: https://www.tiktok.com/@dearmess.studio?_t=8phKa40WsB4&_r=1 Instagram: https://www.instagram.com/bypinta?igsh=Y2prNzJqNHVwNTk1