I was responsible for crafting compelling and persuasive content for a digital magazine that resonated with subscribers and kept them engaged with the content.

My process involves researching the subject I will be writing about, analyzing the target audience, and brainstorming ideas for the content. I create an outline to run by the client to ensure it meets their expectations, then I get to work! I also worked with graphic designers, marketers, and other members of the creative team to develop a cohesive brand message.

I worked on social media posts for 300K+ followers, designed email campaigns with MailChimp to lists of 20k+ subscribers, wrote product descriptions, website copy, and subscription promos. Each format required a different approach and style of writing, so I was able to develop my flexibility and adaptability.