Content Creation for a Fashion and Lifestyle Blog



The idea

When I created my website, I started with a blog. I wanted to share my love for fashion and lifestyle, posting twice a week. 

After almost a year, I added Content Creation 101, a monthly professional column focused on the creator industry. 

The strategy

The strategy behind the blog posts is cohesive with the general one of the website, which is the following. 

Welcome to martinamanca.com, a virtual space that inspires and encourages you to pursue your passions and embrace beauty. 

My name is Martina, and I am a blogger who shares a love for fashion and lifestyle with fellow optimistic dreamers.

I aim to create a secure and supportive environment where we can freely discuss fashion, lifestyle, and strategies for achieving our goals without fearing negativity from algorithms or viral trends. I invite you to join our online community, and let's inspire each other to reach for the stars!

This statement perfectly summarizes what I want to communicate with my blog: ALL OF YOUR DREAMS DO COME TRUE, and you must keep getting inspired, creative, and confident. 

So, my ideal reader includes young, ambitious, and dreaming people who want to avoid fitting into the routine and express their creativity. I imagined a young woman who comes home from work, drinks a good glass of wine to unwind, and reads my blog to get inspiration and confidence and escape from the routine. 

BLog welcome statement

I review the website analytics every month to see if something performed better. Then, I research new trends and topics I can talk about. This process aims to create a cohesive editorial plan for the month. 

I use Grammarly to proofread my blog posts and keep a uniform tone of voice. Pinterest is an endless source of inspiration and pictures to add to blog posts. Lastly, Notion is my favorite tool to track my work, the editorial plan, and the blog post status. 

Example of a lifestyle blog post



Example of a fashion blog post

Example of Content Creation 101 blog post

The result

Consistency, a clear vision, and a cohesive strategy led me to increase my website's unique visitors by 536% in a year. 

Check it out here!