About the Brand:

"McVitas" is an start-up brand and want to create a sustainable business and consistentlydeliver outstanding value & joyful moments for all stakeholders by becoming the best FMCG company across the globe."

They also want to grow significantly better than the industry by fostering innovation and building preferred consumer brands, through  passionate and delighted employees & happy & loyal consumers"

Services I provided to make that brand sustainable, includes:

- Logo design

- Color Palette

- Typography

- Business card

- Voice and Tone

- Visual Elements

- Brand Messaging

- Brand Experience

- Packaging design

- Brand Values and Personality

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Client: McVitas

Project Scope: Visual Identity and Packaging Design

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