Solution I provided: As an experienced brand designer, I have developed a comprehensive solution to elevate Cookie Bar's brand identity and packaging design. By conducting thorough market research and understanding the essence of Cookie Bar. I've crafted a brand identity that embodies warmth, nostalgia, and craftsmanship. Through vibrant colors, evocative imagery, and storytelling elements, the new packaging design not only captivates consumers but also communicates the brand's commitment to quality and joy.