Harmony interior brand believes that every living space has the potential to become a sanctuary, reflecting the unique personality and lifestyle of its inhabitants. With a keen eye for detail and a passion for creativity, they strive to curate bespoke interior experiences that seamlessly blend functionality with aesthetics.

Mission is to redefine the concept of home through innovative design solutions that evoke emotions, inspire creativity, and foster a sense of belonging. They envision a world where every individual can express their identity through thoughtfully crafted interiors that elevate everyday living.

Problem the Brand is Facing: Despite its dedication to excellence, the brand has been encountering a challenge in effectively communicating our values and differentiation in a crowded marketplace. With an abundance of interior design firms vying for attention, it has become increasingly difficult to stand out and connect with our target audience on a deeper level.

As a Brand designer, I propose a strategic rebranding initiative focused on refining our brand identity to better resonate with our audience while maintaining our core values. By delving into market research and conducting thorough competitor analysis, we will gain insights into emerging trends and consumer preferences, allowing us to position our brand uniquely.

Client: Harmony Interiors

Project Scope: Visual Identity Design

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