Lumina Skincare | Branding & Packaging

Lumina Skincare embracing the rich heritage of Africa's natural bounty, our skincare brand blends age-old wisdom with modern innovation to create a radiant journey towards beauty. Inspired by the diverse landscapes and indigenous botanicals of the continent, we harness the power of nature to nourish and rejuvenate skin, unveiling its inherent luminosity.

Problem: Despite the abundance of Lumina skincare products in the market, many consumers struggle to find options that align with their values of authenticity, sustainability, and cultural appreciation. Moreover, the portrayal of African beauty in mainstream media often lacks authenticity and fails to capture the richness and diversity of the continent's skincare traditions.

Solution: As a brand designer, I've addressed these challenges by crafting a brand identity that celebrates Africa's natural beauty and cultural heritage. Through meticulous research and collaboration with local artisans and botanical experts, I've curated a line of skincare products that not only harness the potency of African botanicals but also honor the communities and traditions from which they originate.

From the packaging design inspired by traditional African motifs to eco-friendly sourcing and production practices, every aspect of the brand reflects a deep commitment to authenticity and sustainability.

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Client: Lumina Skincare

Project Scope: Branding & Packaging

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