PetZen | Pet boutique branding - Packaging

PetZen is a boutique pet brand that understands the deep bond between pets and their owners. We believe that pets deserve the same level of style, comfort, and luxury as their human companions. Our brand is dedicated to providing high-quality products that combine functionality with modern aesthetics, ensuring that both pets and their owners are delighted.

Problem: In today's market, pet owners are inundated with generic, mass-produced pet products that lack personality and fail to meet the unique needs of their beloved companions. Many pet owners struggle to find pet accessories and grooming products that align with their lifestyle and design preferences. Additionally, the pet industry often overlooks the importance of sustainability and eco-friendliness in product manufacturing, leaving environmentally conscious consumers with limited options.

Solution I provided: As a brand designer, I've developed a comprehensive solution to address these challenges. PetZen offers a curated selection of premium pet accessories and grooming products that prioritize both style and functionality. Their products are thoughtfully designed to enhance the well-being of pets while complementing the modern home aesthetic.

Services I provided to make that brand unique, includes:

- Logo design

- Color Palette

- Typography

- Business card

- Voice and Tone

- Visual Elements

- Brand Messaging

- Brand Experience

- Packaging design

- Social media profiles

- Email communications

- Digital marketing materials

- Brand Values and Personality

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Client: PetZen

Project Scope: Branding & Packaging

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