Girls Club is a vibrant and inclusive brand dedicated to empowering young girls and fostering a sense of community and confidence. their mission is to provide a safe and supportive space where girls can connect, learn, and grow together.

Brand struggles to: Despite best efforts, Girls Club struggles to effectively communicate our message and connect with our target audience. The brand lacks a cohesive visual identity and brand presence, making it difficult to stand out in a crowded market and resonate with our community.

Solution I provided: As a brand designer, I conduct a comprehensive brand audit to assess the current brand assets, messaging, and positioning. Define the brand's core values, personality, and unique selling propositions.

Develop a cohesive visual identity system including a:

- Logo

- Color palette

- Typography

- Imagery (that reflects the spirit and values of Girls Club)

- Brand guidelines to ensure consistency across all brand touchpoints

That's help their brand to:

- Build a cohesive visual identity and brand presence

- Strengthen brand recognition

- Build customer loyalty

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Client: Girls Club

Project Scope: Visual Identity Design

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