Girls Club is a vibrant and inclusive brand dedicated to empowering young girls and fostering a sense of community and confidence. their mission is to provide a safe and supportive space where girls can connect, learn, and grow together.
Brand struggles to: Despite best efforts, Girls Club struggles to effectively communicate our message and connect with our target audience. The brand lacks a cohesive visual identity and brand presence, making it difficult to stand out in a crowded market and resonate with our community.
Solution I provided: As a brand designer, I conduct a comprehensive brand audit to assess the current brand assets, messaging, and positioning. Define the brand's core values, personality, and unique selling propositions.
Develop a cohesive visual identity system including a:
- Logo
- Color palette
- Typography
- Imagery (that reflects the spirit and values of Girls Club)
- Brand guidelines to ensure consistency across all brand touchpoints
That's help their brand to:
- Build a cohesive visual identity and brand presence