Visual Identity Design for Beauty Salon

En Rouge — a name that embodies elegance, history, and a vibrant sense of transformation. Inspired by the French phrase for “in red,” this premium beauty salon brand was born in the heart of the historic Bristol Hotel, once known simply as “Red” during the Soviet era. The descriptive word “salon” clarifies its core expertise, ensuring clients immediately recognize the nature of its services.

Name & Concept: We united the salon’s luxurious positioning with its storied location, honoring the building’s past through the sophisticated French reference to “red.”

Monogram & Symbolism: The logo’s core is formed by the initials E and R, weaving together into a rosebud shape that also hints at an infinity spiral. This elegantly represents both timelessness and the blossoming transformation that clients experience within the salon.

Color Palette: A deep, saturated red amplifies the brand’s essence—exuding passion, confidence, and refinement while paying homage to the property’s heritage.

The En Rouge identity stands out as a striking blend of historical significance, premium aesthetics, and a promise of everlasting beauty. This cohesive visual language—anchored by an unforgettable red monogram—establishes an instantly recognizable presence in the upscale beauty market, inviting guests to step into a world of exquisite care and timeless allure.