TELLO Bag - Bioplastic Bag

Little Bag for Big Owesome!

Plastic waste continues to be a major environmental problem, yet many people still struggle to find easy and effective alternatives. TELLO was created to change that, offering a simple yet impactful solution—eco-friendly, biodegradable bags made from cassava. The challenge was to design a brand that makes sustainability feel effortless, exciting, and rewarding.

TELLO redefines convenience with a fun and empowering approach to sustainability. With a fresh identity, engaging storytelling, and the tagline “Little Bag for Big Owesome!”, it transforms small daily actions into meaningful contributions. Every bag is not just a product but a statement, encouraging people to make choices that benefit the planet without compromising their lifestyle.

By turning sustainability into a movement, TELLO proves that little steps can lead to a cleaner world. It is not just about replacing plastic bags. It is about inspiring a habit, a mindset, and a collective effort toward a greener future.

From Telo to TELLO—It all started with ‘Telo Bag,’ named after the Javanese word for cassava, the magic ingredient behind our biodegradable bags. But we wanted a name that sparks excitement and spreads the message loud and clear. So, we evolved into TELLO—TELL Owesome! Because sustainability should be as fun as it is impactful. Every bag is a high-five to the planet, proving that small choices can create big, owesome change!

A Playful Path to Sustainability—TELLO’s design is bright, friendly, and full of energy, making sustainability feel approachable and exciting. The color palette reflects nature, with earthy greens and warm neutrals reinforcing the brand’s eco-friendly mission. Playful typography and dynamic layouts give TELLO a fresh, modern feel, while the logo captures the essence of collective action—small steps leading to big change. Every visual element works together to inspire confidence in making greener choices and proving that sustainability can be simple, fun, and impactful.

A Movement for a Greener Future—Sustainability should feel like a shared journey, not just an individual effort. That is the heart of TELLOve, a campaign designed to bring people together through small, meaningful actions that create a lasting impact. Every TELLO Bag purchase is more than just a choice—it is a step toward reducing waste, supporting eco-friendly habits, and inspiring a community that cares about the planet.

With TELLOve, sustainability is not just a responsibility. It is a movement built on collaboration, awareness, and the belief that little steps can lead to big, owesome change. By making environmentally friendly choices more accessible and rewarding, TELLO empowers people to take action in a way that feels natural, impactful, and part of something bigger.