El Toro - Latin Caribbean Soul Food

Celebrating Life, Love, and Good Food.

Caribbean food is bold, vibrant, and full of life, but in Indonesia, the industry is still a hidden gem. El Toro brings that tropical energy to the city, turning every meal into an adventure. The challenge is to make Caribbean flavors feel appealing and approachable to urban foodies. With a fresh brand identity, a fun story, and the tagline “Savor The Flavors, Celebrate Life,” El Toro is more than just a place to eat. It’s a getaway where spice meets sunshine, and good food comes with good vibes. 

Every bite is an invitation to explore, savor, and celebrate. El Toro doesn’t just serve food, they bring an entire culture to the table, proving that urbanites are ready for a taste of the Caribbean.

El Toro’s design is as bold as its flavor. Tropical colors, playful patterns, and dynamic typography create an atmosphere that feels like a lively Caribbean street party. The tagline “Savor The Flavors, Celebrate Life” flows through every detail, ensuring that the menu, social media, and packaging all exude warmth, rhythm, and joy. Every detail brings the Caribbean to life.