ABOVE FOOD - Restaurant

Eating healthy is often seen as restrictive and boring, making it hard for people to stay consistent with their wellness goals. Above (A BOx of VEgetable) Food was created to change that by making nutritious meals feel exciting, vibrant, and full of joy. The challenge was to build a brand that not only promotes mindful eating but also makes it something people look forward to.

Above Food turns every meal into a celebration of flavor and well-being. With a fun and uplifting brand personality, engaging storytelling, and the tagline “Shape Your Plate, Let Flavors Dance”, it inspires people to nourish their bodies while enjoying every bite. The brand connects food with happiness, proving that healthy eating can be delicious, fulfilling, and effortlessly enjoyable.​​​​​​​

By blending nourishment with joy, Above Food brings balance, brightness, and positivity to everyday life, helping people feel good from the inside out. 

Above Food’s design radiates energy and positivity. Bright colors, dynamic typography, and playful layouts create a sense of movement, making healthy eating feel vibrant and exciting. Every visual element reflects the brand’s core message—wellness should be joyful. The tagline “Shape Your Plate, Let Flavors Dance” comes to life through bold compositions and uplifting imagery, ensuring that every interaction with the brand feels as fresh and energizing as the food itself.

The Challenge: NOTHING IM-PLATE-SSIBLE

Staying committed to a healthy lifestyle should feel empowering, not overwhelming. That is why we created NOTHING IM-PLATE-SSIBLE, a fun and interactive way to turn small habits into big achievements. Participants set their own health goals, track progress through engaging challenges, and earn stickers as milestones. As they succeed, they unlock exclusive merchandise designed to celebrate their journey and keep them motivated. Each pledge card becomes a personal certificate and a daily reminder that every step toward wellness is worth celebrating.