Brand Development for Matcha Bliss

Sumedha

Sumedha - Brand Design

Matcha Bliss is a modern matcha shop. We bring the ancient Japanese ritual of matcha into modern routines making it fun, fresh, and blissful.

Challenges:

Perception Gap: Matcha is often viewed as either a wellness niche or a premium luxury, not an accessible daily ritual.
Emotional Disconnect: Traditional matcha brands lean heavily into heritage or minimalism leaving little room for personality, playfulness, or approachability.

Target Audience:

Primary Audience:
Gen Z and young millennials (ages 18–35)
Urban, health-conscious individuals seeking balance between productivity and mental well-being
Coffee drinkers looking for an alternative
Creatives, students, and professionals who value wellness but dislike boring health branding
Psychographics:
Appreciate aesthetically designed, lifestyle-driven brands
Love brands that blend function with fun

Brand Solution

We bridge ancient ritual and modern lifestyle by making matcha part of daily ritual.
Our tone is playful yet mindful which makes wellness into something relatable and joyful, not restrictive.
Our vibrant, modern packaging and a friendly brand voice makes matcha approachable, stylish, and insta worthy.
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Posted Nov 1, 2025

Developed a playful and approachable brand for Matcha Bliss.