Matcha Bliss is a modern matcha shop. We bring the ancient Japanese ritual of matcha into modern routines making it fun, fresh, and blissful.
Challenges:
Perception Gap: Matcha is often viewed as either a wellness niche or a premium luxury, not an accessible daily ritual.
Emotional Disconnect: Traditional matcha brands lean heavily into heritage or minimalism leaving little room for personality, playfulness, or approachability.
Target Audience:
Primary Audience:
Gen Z and young millennials (ages 18–35)
Urban, health-conscious individuals seeking balance between productivity and mental well-being
Coffee drinkers looking for an alternative
Creatives, students, and professionals who value wellness but dislike boring health branding