Lily & Lex-Florist/Flower Shop Branding/Brand Identity
Sumedha - Brand Design
Lily & Lex - Florist/Flower Shop
This is a florist brand rooted in emotion and memory. They craft arrangements that feel tender and timeless.
Their goal is to help their customers create memories in their precious moments.
NOSTALGIC. HANDCRAFTED. MEMORABLE.
Challenges:
The main challenge was to stand out from every other florist in terms of branding as every florist went with pastel colours, soft tones.
To counter this, we decided to lean into the nostalgia/timelessness concept of the brand.
Solutions:
We chose colour palettes that are deeper - Deep red and green, along with lavender to provide a fresh, modern touch.
For logo, we chose to create a custom mark with flower symbol but with nostalgic/vintage vibe.
The illustrations, from bicycle for flower delivery to vintage stamps, are created to evoke nostalgia and memories.
Logo and colour palette
Illustrations
Mockup
Mockup
Mockup
Social Media
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Posted Aug 6, 2025
Lily & Lex needed isn't just a flower shop. It is a experience which turns moments into memories. Keeps alive the nostalgia of moments whenever you look back.
